GenAI

Turning AI Into An Advantage

AI isn’t a magic button, it’s an efficiency engine.
I help businesses integrate AI into their workflows so teams can move faster, think smarter, and spend more time creating value instead of managing process.

#1

GenAI Strategy & Roadmapping

Define how AI fits into your business model. We’ll assess your operations, map opportunities by impact and feasibility, and build a roadmap that connects quick wins with long-term transformation.

#2

Workflow Automation

Replace friction with flow. From task routing and reporting to creative intake and data hygiene, I design automations that reduce admin load and keep teams focused on meaningful work.

#3

Creative & Marketing AI Integration

Use AI to amplify, not replace, creative thinking. Support ideation, asset generation, and performance analysis using responsible, human-in-the-loop AI systems; improving speed without sacrificing originality.

How I Help

The Opportunity

Most organizations are still stuck at “trying tools” with scattered pilots, no governance, and limited ROI. But the real opportunity comes when AI becomes part of your operational DNA, powering smarter resourcing, sharper insights, and more consistent delivery. It’s not about replacing teams, but empowering them with better tools to be excellent at their job.

Whether you’re in marketing, retail, or services, AI can:

  • Automate repetitive workflows
  • Accelerate content and campaign production
  • Improve forecasting and reporting
  • Enhance customer experience and personalization
  • Strengthen decision-making with real-time insights

Where I Fit In

As part of TBWA’s North American AI Steering Committee, I’ve helped shape how global creative and marketing organizations adopt AI responsibly with clear strategy, measurable outcomes, and practical implementation.

Through my consulting practice, I work with teams to:

  • Audit current processes and identify AI-ready opportunities
  • Select, test, and deploy AI tools that integrate with existing workflows
  • Design training, standards, and success metrics so adoption sticks

Experience

AI Pilot

The NAITSA (Student’s Association) had an initial challenge to updating their handbook to the new tone and voice. It had been assembled by several people over a long period, leaving it dated and not engaging to readers.

Rather than simply rewrite the entire handbook, we built a custom agent programmed in the NAITSA tone and voice. It was made available to the admin team and each page was rewritten in turn and deployed to the new website.

The result was a much improved content foundation and an easy way for staff to continuously update the site over time.

NAIT Student Association

The NAIT Student Association is responsible for supporting student culture through events, resources and student group support.

NAITSA Team

Proof in Practice

TBWA Canada

Piloted and deployed AI tools in project management, creative development, and forecasting; co-authored adoption standards and KPIs for North America.

Cinder Consulting

Developed custom AI automations for retail and lifecycle marketing clients, improving reporting accuracy and campaign velocity.

Omnicom Global

Worked with global AI teams to research and introduce scalable AI solutions for adoption at agencies around the world.

Change Management

Getting AI off the ground is more than just building bots and prompting.

Part of an effective strategy is experience operational execution. I bring years to agency operations experience in transitioning systems and driving adoption to new programs.

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How it Works…

The goal: sustainable adoption that drives measurable efficiency, not another unused pilot.

#1

Discover

Audit your workflows, tools, and data ecosystem.

#2

Design

Identify high-value automation and AI opportunities.

#3

Implement

Integrate and test with your existing teams and systems.

#4

Optimize

Train and document so the improvements stick.

Let’s Build What’s Next

If you’re ready to make AI part of how your business operates, not just how it experiments, let’s design your next advantage.Let’s design operations that scale with you.

Contact Me

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