Content Strategy & Digital Marketing

Taking writing to another level

#1

The Challenge

Most teams create content reactively, chasing algorithms, trends, or deadlines instead of strategy. The result: disjointed messaging, inconsistent results, and missed opportunities to connect with audiences where it matters most. A clear content strategy turns marketing into a growth engine, aligning creative, digital, and data into one cohesive story.

#2

Where I Fit In

I bridge the gap between creative direction and operational precision, building systems that make your brand story repeatable, measurable, and scalable. From digital campaigns to lifecycle marketing, I help define the “why,” “what,” and “where” of your content, ensuring every word and asset supports a strategic goal.

#3

Tell Stories That Drive Results

Strong content doesn’t just attract attention, it builds momentum. I help brands design content ecosystems that connect creative ideas to measurable business outcomes, blending storytelling, SEO, and data-driven execution.

How I Help

Brand Messaging & Copywriting

Define your voice and make it consistent everywhere it appears. Whether you need executive thought leadership, landing page conversion copy, or campaign messaging, I help you find the words that move people to action.

SEO & Content Architecture

Build content that gets found and performs. I design content frameworks that balance search visibility with human storytelling, from technical site audits to keyword strategies aligned with intent and brand tone.

Social & Lifecycle Marketing

Turn followers into loyal customers. Map content journeys across platforms and lifecycle stages, connecting social, email, and web into a single, continuous conversation.

Digital Campaign Strategy

Plan, launch, and measure integrated campaigns. From media planning to content sequencing, I build performance-focused programs that tie creative output directly to business goals.

AI-Enhanced Content Production

Use AI as your creative multiplier, for ideation, research, and optimization, without losing your brand’s human edge.

Production Support

Copywriting for scripts, art direction and campaigns that drive engagement through creativity.

Testimonial

AI Pilot

The NAITSA (Student’s Association) had an initial challenge to updating their handbook to the new tone and voice. It had been assembled by several people over a long period, leaving it dated and not engaging to readers.

Rather than simply rewrite the entire handbook, we built a custom agent programmed in the NAITSA tone and voice. It was made available to the admin team and each page was rewritten in turn and deployed to the new website.

The result was a much improved content foundation and an easy way for staff to continuously update the site over time.

NAIT Student Association

The NAIT Student Association is responsible for supporting student culture through events, resources and student group support.

NAITSA Team

Proof in Practice

TBWA Canada

Led campaign and content planning frameworks across digital and creative teams, enabling faster execution and measurable performance tracking.

United Sport & Cycle

Redefined digital storytelling and shopper engagement through redesigned customer journeys and data-driven content strategy.

Cinder Consulting

Developed acquisition and lifecycle content strategies for retail and healthcare clients, integrating SEO, CRM, and paid media performance data.

AI & Ops

Make operations smarter.

Integrate AI tools for task automation, creative support, and resource forecasting. From custom automations to AI-assisted reporting, I help teams focus on work that drives growth instead of managing work that slows them down.

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How it Works…

Every engagement is built to hand off cleanly so your systems keep working long after the project wraps.

#1

Discover

Audit your content, brand tone, and audience behavior.

#2

Design

Build your content framework, channel mix, and messaging pillars.

#3

Develop

Create and optimize high-impact content aligned with your goals.

#4

Deliver

Measure, report, and refine through data-driven insights.

Let’s Build What’s Next

If your content is working hard but not working together, it’s time to build a strategy that scales. Let’s align creativity with performance, and make your message impossible to ignore.

Contact Me

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