Cinder Consulting
Cinder Consulting
For over a decade, I’ve been providing consulting and contract services for brands around the world. Everything from content strategy and eCommerce to AI integration and project management.
Owner / Consultant
January 2012 – Present
My Role
Through Cinder, I partner with business owners, executives, and cross-functional teams to design the digital and operational foundations that drive sustainable growth. The work ranges from high-level strategy to on-the-ground execution — connecting customer insights, marketing workflows, eCommerce performance, and team operations into one cohesive system.
My role adjusts to the needs of each engagement: strategic advisor, project lead, systems architect, marketing operations specialist, or cross-department problem solver.
The Challenge
Many organizations operate with fragmented digital systems, unclear processes, and marketing programs that don’t fully connect to business goals. Internal teams are often stretched thin, relying on manual workarounds without the time or structure to build systems that scale. Cinder was created to give these organizations access to senior strategic support — without needing full-time headcount — to modernize their digital operations, strengthen content and lifecycle programs, and improve the flow of data, decisions, and delivery.
Key Contributions
Developed acquisition and lifecycle strategies for retail, sporting, and healthcare clients, improving repeat purchases, email revenue, and customer lifetime value.
Streamlined marketing and eCommerce operations, simplifying workflows, reducing manual effort, and improving execution speed across busy, resource-constrained teams.
Built digital reporting and analytics systems that gave owners and leadership teams real visibility into what drives revenue, engagement, and retention.
Optimized eCommerce performance, including UX adjustments, navigation improvements, product data hygiene, and conversion-focused content.
Implemented and customized CRM and lifecycle platforms (primarily Klaviyo), including segmentation, automations, and multi-stage customer journeys.
Designed brand messaging and content frameworks for websites, campaigns, and long-term content planning.
Supported AI adoption and workflow automation, helping teams incorporate AI for content, reporting, customer insights, and operational efficiency.
Provided fractional leadership, guiding internal teams through transitions, training new hires, and stabilizing processes during periods of rapid change.
Highlighted Projects
Retail Lifecycle & Digital Modernization
Built end-to-end lifecycle flows, automated segmentation, and performance dashboards — significantly improving repeat revenue and customer engagement.
Healthcare Digital Experience Overhaul
Redesigned patient onboarding funnels, messaging, and content workflows to improve clarity and reduce operational load.
Sporting Goods Digital Expansion
Supported multi-channel growth programs spanning paid media, SEO, email, UX improvements, and content strategy.
Nonprofit Digital Transformation
Developed digital systems that improved member communication, engagement, and operational efficiency.
AI-Driven Operational Improvements
Introduced automated reporting, content workflows, and data insights systems that reduced repetitive workload and increased delivery capacity.
Impact & Outcomes
Improved revenue performance across multiple industries through optimized lifecycle, acquisition, and digital experience strategies.
Reduced operational load by replacing manual workflows with clear processes, automation, and AI-assisted tools.
Strengthened internal team capability through coaching, documentation, and implementation of scalable systems.
Clarified digital strategy for organizations transitioning into modern, omnichannel operations.
Provided sustainable, practical solutions tailored to each organization’s size, resources, and long-term goals.