Crumb People
Case Study – Crumb People AI Production
Originally as a demo AI projet for a cleaning brand, I’ve removed some elements to show a fun story around a value proposition. For the brand, we wanted to highlight the superior clean by conceptualizing a civilization that thrived in all the mess other cleaners left behind. Using a combination of Nanobanana, ChatGPT, Google Veo, ElevenLabs and editing in Capcut, this concept presentation was assembled as an AI capability presentation. Produced in 32 shots, is has room for improvement, but as a snappy presentation, it highlighted the flexibility of AI to build quick concepts before investing heavily into an idea.
The Approach
AI Storyboarding
Scripting and art direction mapped using ChatGPT and then mocked up with Nanobanana to create all the necessary AI keyframes.
AI Video Generation
Veo3.1 was primarily used with ingredients and start/end frame mapping with prompt assistance from ChatGPT.
AI Production
Audio was produced in ElevenLabs with custom voice over and music track. Assembled in Capcut.
Crumble People
AI: Veo3.1, nanobanana, chatgpt, elevenlabs
Characters
Several iterations of ‘crumb people’ were tried before landing on a cute, blobby crumb person that behaved well in Gen AI.
Props
Though branded product was removed, actual cleaning products were part of the original production with branding.
Audio
Other than some of the sound effects, most of the native Veo3.1 audio was scrubbed and replaced with ElevenLabs custom VO and music.
Learnings
Though this was a concept video, I do strive to deliver quality outputs, and there are some clear challenges in the detail on some of the shots. Background crumble characters sometimes flaked out and morphed through things. The background of the kitchen had some minor continuiting changes. Being this was generated using personal credits, I didn’t go back in to make a lot of updates, it got the pitch done.
The other important learning was using photoshop generative fill, upscale and even experimenting with Runway Act Two. Though not shown in here, I did produce some lip sync spots with the crumble characters as part of the demo.
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