Disrupt It!
Case Study – Disrupt it!
A for-fun project for TBWA to pay homage to the ‘Disruption’ methodology that they pioneered and still represent with pride. I’ve really enjoyed building out these shorts! Using a crochet style art for the characters adds another layer to the comedy of the troubles the two characters get into. The premise is simple, leave disruption to the experts. By having everyday scenarios that people try to disrupt, we show just hard it is to truly elevate things out of the ordinary. But at TBWA, that is our job!
The Approach
AI Storyboarding
Working with GenAI and my trusty whiteboard, I built an idea frame by frame with a script and shot list.
AI Concepting
Each frame was built as a static reference and fed into Veo in Flow to generate each individual shot.
AI Production
All the shots were gathered in CapCut where they were sliced up and overlayed with unique audio generated in Elevenlabs.
Disrupt Coffee
AI: Veo3.1, Nanobanana, ChatGPT, Elevenlabs
Disrupt Funeral
AI: Veo3.1, nanobanana, chatgpt, elevenlabs
Disrtupt Garage Sale
AI: veo3.1, nanobanana, chatgpt, elevenlabs
Characters
Using a crochet style prompt, I built out each character through several references in different expressions, outfits and positions.
Props
There needed to be a blend of crochet and real-world props. Everything one way or the other tipped the setting either too literal or too clean.
Setting
Like props, there was a blend of crochet and real-world. For most settings, I had to build them separately from the characters then place them with Nanobanana.
Learnings
Producing shorter animations was much easier as it took fewer shots to deliver a decent output. The longer the video, the more you have to worry about retaining character detail. An important learning through this was the application of audio. Veo3.1 generated solid voice with good sync, but any background sounds or music was a problem. As I was cutting several scenes together, any music would break the continuity and I couldn’t remove it without also losing the voices. So I prompted out the background sounds and applied my own using Elevenlabs to generate things like sirens, organ music or when I needed a character voice over.
Let’s Talk!
Got a fun project to discuss? Let’s have a chat and see if we can’t get you something!
