Resourcing
How I Help
When Work Outpaces Capacity
Creative teams don’t fail from lack of talent, they fail from lack of structure. Without visibility into workloads and priorities, projects bottleneck, timelines slip, and people burn out. Strong operations aren’t just about process, they’re about protecting creativity. That’s where I come in: translating business objectives into realistic, data-backed plans your teams can actually deliver on.
Where I Fit In
I partner with leadership teams to design resource models, program frameworks, and operational standards that scale — so your people and your pipeline move in sync. At TBWA Canada, I built national resourcing systems for 27+ creative, strategy, and production professionals, improving forecast accuracy, utilization, and throughput. The same principles apply to any organization looking to get ahead of demand.
Testimonial
Markting Ops
Sean has been an incredibly valuable member of our team both as our marketing leader and as a freelancer. His approach has always been very collaborative and he always brings ideas and urgency to his work. Over the two years we worked with Sean, he has led our marketing team, managed our online advertising, email program, social media, blogs, SEO and website optimization.
He worked great with our marketing, product and leadership teams. Communication has been proactive, and he has been great at keeping everyone on schedule.
We’ve also come to value Sean’s ideas and energy. He brought a fresh perspective to our business and guided us through any new opportunities.
Along with keeping our marketing program on track, he was always mindful of our business success. Sean was thorough in reporting on all of our marketing channels and keeping leadership apprised of performance in a highly transparent way.
We would definitely recommend Sean for a company’s marketing program. He is reliable, a great communicator and passionate about helping people succeed.
United Sport and Cycle
After working with the United team for months, I stayed onboard to support team transitions and executing on their major 75 anniversary campaign.
Lisa Ross
Co-Owner
Proof in Practice
TBWA Canada
Built standardized resourcing and forecasting systems across creative, strategy, and production teams, improving on-time delivery and resource visibility.
The Brick
Managed a 25-person cross-functional team; established SOPs, dashboards, and weekly performance reviews that scaled online revenue 5x over four years.
Goodmorning.com
Redesigned team structure and digital workflows to streamline campaign execution, improving output and efficiency across marketing and retail operations.
AI & Ops
Leverage data and automation to forecast demand, allocate work, and optimize staffing. Integrate predictive analytics and AI tools that support human decision-making.
Let’s Talk!
If your teams are working harder than they should, or your growth feels harder than it should, it’s time to rethink how your business runs.
Let’s design operations that scale with you.
