Portfolio of Work

Magic in Action

Over the past 20 years or so, I’ve helped agencies, retailers, and digital brands bring clarity to complexity. Below is a curated collection of projects that highlight strategic impact, operational transformation, and cross-disciplinary leadership.

Portfolio

Crumb People

AI concept project for a cleaning brand showcasing AI production, sound design and product placement.

Liberation75

Award winning project featuring AI and holocaust survivors that I project managed.

EAC Website

Award winning project for the brand redesign and website for the Edmonton Arts Council.

Red Campaign

Production ready AI development for my makeup brand with ads, banners and short videos.

YEG Microsite

Project management for the YEG annual newsletter microsite and digital experience.

Self// Don’t Blink

Don’t Blink campaign for my fictitious makeup brand.

n8n Agentic social comment scraper with categorization and analysis.

CRO and AI

Using AI to drive brand cohesion, site improvement and content efficiency.

Disrupt It!

For-fun AI project to showcase the importance of leaving disruption to the experts!

Self// Mascara

I decided to create my own fictitious cosmetics brand with designed products, models and adverts.

Agentic Strategy

Getting into the experimental agent side, I’ve been building automated workflows for strategy.

Happy Clients

AI Brand Support

Not intended to be an AI project, but NAITSA was looking for a more effective way of producing website content that was on tone. Rather than rewrite the entire book, I developed a revised brand guideline and accompanying brand bot to support efficient content production that was on tone and on brand.

The project included several meetings to understand the team’s goals and challenges, noting that the experience with AI was varied throughout the team. A handoff document, guideline and prompting manual was delivered to help the team continue to improve the site over time.

NAIT Student Association

The NAIT Student Association is responsible for supporting student culture through events, resources and student group support.

NAITSA Team

At a Glance

Having spent most of my career in marketing operations and management, my own portfolio has taken a back seat. Recently, I’ve started building out my own projects to demo marketing concepts with AI. Ficticious brands, commercials and for fun constructs using AI for creative support. My work has also included workflow construction for marketing automation, administrative efficiency and human-in-the-loop production.