AI adoption does not fail because of technology. It fails because people are not brought along with it. While infrastructure enables AI, culture determines whether it is actually used. Industry research consistently shows that the vast majority of AI failures…
For Artificial Intelligence to transition from an experimental technology to a driver of competitive advantage, organizations must move beyond ad-hoc adoption. Strategy is the compass that ensures AI initiatives align with business goals rather than just technical possibilities. A robust…
This section outlines the things to be wary of in the world of e-commerce promotions. If you read the article on promotional best practices, these are the counter points that you need to consider. There are some serious downsides to…
In our continuing exploration of how operations supports creativity, I wanted to dive into a recent restaurant experience. Here, the food, the experience, the brand itself, are all thought of as creative expressions, but I would propose that operations are…
Promotions are probably the single biggest lever in driving conversion. Showing that deep red price, the discount, the urgency of the countdown – these all motivate customers to buy like nothing else. Researching this article, a couple compelling reports bubbled…
“Within a month you’ll be making your own work.” These words were spoken to me on my first day as an eCommerce manager. With continuous industry change, new technology, new competition, there was never a shortage of projects. The challenge…
The shopping cart is easy to overlook in the optimization journey, but it plays a critical role. It needs to be easy to understand, simple to navigate, and provide all the relevant information to help conclude a customer decision. Most…
The checkout is one of the points of highest leverage in your customer journey because of how close the customer is to the transaction. Every point improvement or every problem can have dramatic impacts on your overall conversion rate. Think…
Customer Acquisition Cost (CAC) is one of those baseline metrics you need to understand. It is one of the key costs of doing business along with your Cost of Goods (COGS), operational expenses (OPEX) and promotional plan. Often marketing costs…
If you haven’t read the full walkthrough on Understanding CAC, I would encourage you to give it a look as it goes into great detail on cost of acquisition calculations. When you’ve calculated your CAC allowance as a % of…