Sean Kopen

Sean Kopen

Case Study – Experience Design

In our continuing exploration of how operations supports creativity, I wanted to dive into a recent restaurant experience. Here, the food, the experience, the brand itself, are all thought of as creative expressions, but I would propose that operations are…

eComm 101 – Promotional Strategy

Promotions are probably the single biggest lever in driving conversion. Showing that deep red price, the discount, the urgency of the countdown – these all motivate customers to buy like nothing else. Researching this article, a couple compelling reports bubbled…