Sean Kopen

Sean Kopen

Case Study – Experience Design

In our continuing exploration of how operations supports creativity, I wanted to dive into a recent restaurant experience. Here, the food, the experience, the brand itself, are all thought of as creative expressions, but I would propose that operations are…

eComm 101 – Promotional Strategy

Promotions are probably the single biggest lever in driving conversion. Showing that deep red price, the discount, the urgency of the countdown – these all motivate customers to buy like nothing else. Researching this article, a couple compelling reports bubbled…

Optimizing for Leverage

“Within a month you’ll be making your own work.” These words were spoken to me on my first day as an eCommerce manager. With continuous industry change, new technology, new competition, there was never a shortage of projects. The challenge…

eCommerce Cart Optimization

The shopping cart is easy to overlook in the optimization journey, but it plays a critical role. It needs to be easy to understand, simple to navigate, and provide all the relevant information to help conclude a customer decision. Most…

eCommerce Checkout Optimization

The checkout is one of the points of highest leverage in your customer journey because of how close the customer is to the transaction. Every point improvement or every problem can have dramatic impacts on your overall conversion rate. Think…