Simple Trigger Tactics for increasing the value of email programs This is more of an idea dump than anything, because if you’re trying to grow the value of your email program, you’re probably looking for new tactics. Or, if you’re…
When creating any website, consider the various device types and screen sizes that users may be accessing it from. From my experience, mobile users are currently making up 60-70% of website traffic. This is where responsive design comes in –…
Email AutomationPlanning for your customers life-cycle Shortly after onboarding to manage a new brand website, I built a sticky note wall of every aspect of the customer’s purchase journey online. It had every detail right up to the point where…
Tools for Managing projects, Customers and Expectations Long ago, my agency introduced the concept of the ‘functional specification document’ or ‘func-spec’. This was in response to a string of custom web projects that went woefully over budget on time and…
When selling to someone in person, you have the opportunity to uncover their needs and objections. If you’re good, you will figure out their pain points without adding any objections into the purchase journey. Of course, we’re not doing this…
Through my own research and looking across many other reviews, I assembled my top considerations in eCommerce UX design principles. These are foundational areas of conversion performance in online shopping. Mobile First! I wish it didn’t have to be stated…
In our continuing exploration of how operations supports creativity, I wanted to dive into a recent restaurant experience. Here, the food, the experience, the brand itself, are all thought of as creative expressions, but I would propose that operations are paramount to conveying this. Case in point for this exploration, the first impression and greeting.
Ok, story time.
Years ago I was in charge of a retail email list and I partnered with someone who ran social media. We had the idea to leverage social media marketing and create a lead form campaign to drive subscribers. I left the creative to the social media expert, which came back as highly lifestyle focused, beautiful visuals, low text.
To explain the value of a Digital Project Manager, we want to understand a digital project. These can be websites, landing pages, online stores, applications, social media presence and depending on where you draw the line, digital advertising. The variety of project types means different technology frameworks and related expertise to deliver a quality final product.
It’s possible to be too close to your own business. You look at it everyday. Whether it’s your website, your store, your team or your solution; it’s easy to lose your customer’s point of view. You might find yourself bored with the look, the sound, or something about your brand and want to tinker. You gain a bias for change.