As someone once in marketing agency sales, what I had to overcome was not the hesitancy to invest in marketing, but the hesitancy to trust agencies. Everyone had a bad experience being sold something they didn’t fully understand and it failed.
I thought it was a resume trend a couple years ago, but I’m still seeing it. It’s quite common with designers who like to add that extra little crispness to their resumes with graphics, colours and snazzy stuff. You go down the rows: 9/10 in HTML, 9/10 in CSS, 10/10 in excel and so on.
There’s a conversation I’ve had more than once. “Hey, order in a pizza for your crew and get them to crush out the last bit of work tonight.”
Let’s get a couple things straight:
Pizza is awesome.
Good will matters.
A little extra work is sometimes needed.
Once upon a time, I thought having a dozen people in a room deciding everything was normal. It starts innocent enough I’m sure. The boss is needed for some important decision, and he just sticks around. Then that one guy from sales had an idea people liked, so he’s in there too. Accounting? Well, at some point people are feeling left out.
The infamous Business Manger incident, or how we knew when we hit bottom.
Once upon a time when I was working accounts, we had a flurry of quality issues with our ad work. Websites with broken links, brochures with typos, and even a billboard with a big mistake. There was a common knowledge that things weren’t going well, but there wasn’t a sense of accountability.
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