Customer Acquisition Cost (CAC) is one of those baseline metrics you need to understand. It is one of the key costs of doing business along with your Cost of Goods (COGS), operational expenses (OPEX) and promotional plan. Often marketing costs…
If you haven’t read the full walkthrough on Understanding CAC, I would encourage you to give it a look as it goes into great detail on cost of acquisition calculations. When you’ve calculated your CAC allowance as a % of…
“I don’t like companies having my data.” Says someone between status updates. “I feel violated that they know everything about me!”
This hypothetical individual isn't alone. About 50% of people are worried about the amount of personal information about them online.