When selling to someone in person, you have the opportunity to uncover their needs and objections. If you’re good, you will figure out their pain points without adding any objections into the purchase journey. Of course, we’re not doing this…
Through my own research and looking across many other reviews, I assembled my top considerations in eCommerce UX design principles. These are foundational areas of conversion performance in online shopping. Mobile First! I wish it didn’t have to be stated…
I’m not much of a lottery player, in fact, I’m not sure I’ve ever bought myself a ticket, and definitely never bought one online. Still, these are multi-million dollar events that garner huge attention and purchase volume.
I was investigating the website and checkout experience for a lottery brand. There was a reported big drop in conversion in the checkout, even among direct clickthrough to buy call to action campaigns.
Headless commerce is a pretty straight forward concept. Separate your front-end experience from your back-end commerce engine, and now you have the ability to implement changes on either more easily.
Simple enough right? That’s why so many technologies exist as stand alone CMS platforms or payment gateways. This empowers companies to choose the right technology for their business, but also supports change in a more efficient way.