This is a walkthrough on basics for marketing success. Through more than 10 years of marketing experience, I’ve gathered some great tips to help businesses and professionals succeed.
If you’re interested in learning more and getting my insights into your business, please reach out.
Just having an online store doesn’t mean people will suddenly buy. WIth so many choices, your site has to be compelling, easy to use and inspire trust. Below are some eCommerce essentials to help sites improve conversion.
Promotions and discounts are an extremely effective conversion lever. Read up on best practices on effective e-commerce promotional strategy.
With so many things to work on, where do you start? I walk through a scoring system to help with ranking points of your web experience based on conversion value.
The flip side to e-commerce promotions are all the ways they can go wrong. Take note of what to avoid in crafting your online promo program.
Don’t overlook the value of a well designed eCommerce shopping cart. There are several opportunities to grow conversion and reduce friction.
The checkout is one of your points of highest leverage in the customer shopping journey. Apply best practices and improve conversion.
Advertising online can be an effective traffic driver, but it can also be incredibly costly. Proper planning, setup and optimization are critical to success, so don’t rush into spending. It’s easy to drop a lot of cash online and see nothing for it.
Before you spend you need to know what success looks like, and that boils down to how much you can invest to gain a customer. Let’s walkthrough the basics of CAC!
Once you understand CAC and how to calculate your marketing allowance, applying it to search marketing will pay dividends to your profitability.
Getting traffic is half the battle, the other half is getting people to convert once they’re on the site! Learn more about how to optimize your landing page.
I’ve done little for design in my life besides a whiteboard, but I’ve worked alongside some amazing designers who taught my some great lessons. These are points to help people managing designers to evaluate work that isn’t your expertise.
Not something I invented, but something I’m a strong advocate for. These are objective principles for evaluating design based on driving conversion.
The points of highest leverage to get the most value and conversion out of your eCommerce website. Take the time and get these areas rigth to maximize performance.
We all know the importance of mobile, so let’s review some basics to be mindful of when developing your site for a mobile audience.
Content strategy is my foundation before virtually every marketing project. Planning and executing quality content is an art, and these are some quick tips on finding success.
How you treat copy on a page can impact how well a customer recieves it. Take time to get designed into your site and maximize its value.
Creating value add emails that address specific stages of the customer journey with your product or service.
A cheat-sheet of email automation ideas to help maximize the value of your email program through tactical trigger sends.
Project management has become more and more valuable in my career as work has become more complex and time has become a premium. Strong process is a clear route to profitability and one I encourage every company to invest in.
A complex, multi-chapter walkthrough of the functional specification process and why it matters. Learn the steps to create a process document that adds more value to project planning.
I took a closer look at one element of a creative business to demonstrate how operations can assist creative excellence. Quick read based on a real life experience I had.
