Project Management

If you know what a project manager is, you probably understand their value. The more complex, expensive or high-risk a project is, the more important a dedicated manager becomes.

My own work evolved into PMing as my digital marketing projects became higher stakes. We operated with external vendors, limited technical resources, constrained budgets and critical timelines. These pushed me to become more involved in actual project oversight, not just strategy.

Now as digital marketing has become more complicated, costs have increased and teams are increasingly more fragmented geographically, the need for digital project management has exploded.

Why Outsource Project Management?

Not having experience project management in your team often means someone is tasked with maintaining a project that’s out of their skill, and not budgeted in their time. PM work shouldn’t be seen as a ‘whenever I have time’ task, the impact of poor management can be disastrous.

An outsourced project manager such as myself is tasked with keeping teams on track through effective communication and accountability. I onboard with stakeholders and expectations, then create timelines and action plans.

A dedicated, experience project manager is your peace of mind.

Project I can assist with:

Keep Your Project On Track

Don’t overlook the importance of strong project management. If you have a major project on the horizon, let’s talk. A quick discovery conversation will help us determine if I can help.

Where I help out

and training, a company can be optimized to run an online shop efficiently. E-commerce shouldn’t be seen as another simple marketing cost, it should be an investment. Think of it like professional sales. An individual with experience and motivation will achieve far more than one without, and eCommerce is just another version of sales.

Requirements Gathering and Estimating

If you’re approaching a new digital project for the first time, as an experienced set of eyes will help you build the correct project. I will help you identify your business needs and express them in a way that helps vendors create accurate estimates. This is how you avoid sneaky project cost increases part way through the work, or missing critical business requirements.

• Business requirements gathering

• Support with vendor selection

• Timeline generation

Project SUpport

Throughout a project, a strong PM will provide communication and clarity. I act as an advocate for my clients, ensuring their needs are addressed and measures of success are well known. With fifteen years of marketing experience, I can also spot concerns well in advance of impact. Not everything goes to plan, but it’s how you manage challenges that impacts project execution.

• Ongoing communication strategies

• Scope and change management

Ongoing Maintenance

There are many types of ongoing maintenance your digital marketing may have. SEO, SEM, content, web updates, eCommerce catalogues; these all require management and the right skills to perform. I will work with your team and your approved vendors to ensure ongoing work is performed as planned.

• Scheduled maintenance and content updates

• eCommerce website support

• SEO strategy and implementation

• SEM campaign monitoring and evolution

• Social media and email calendar maintenance

What are your challenges?

Project management is the investment companies make to deliver to expectation. If you’re over your head in digital marketing, I can help!

More Reasons to Invest

Beyond the more obvious reasons of project clarity and certainty, I bring a variety of experiences that help companies succeed in digital.

Team Experience

I have worked alongside and managed developers, designers, writers, business analysts, producers, directors and executives. This experience has helped me communicated effectively at all levels of business and translate complex technical language or high level business strategy.

Agile Project Support

Complex projects often require an agile approach. I can manage in sprints with a strong discipline in story points and burn rates, or more casual with bi-weekly prioritization and planning. If you’re looking to set up a project with an agile approach, I can establish processes to handoff, or maintain directing the production team based on decided priorities.

Scope Control and Change management

The first job it to prevent scope creep, but that isn’t always possible. Some projects inherently have ambiguity and you need to pivot based on what you uncover. For projects like these, I’m an expert at digging into change, understanding the costs and trade offs.

Recent Blog Articles