Over a decade of digital marketing and retail experience.
My career has been a journey through many aspects of advertising and digital. It started at digital agencies supporting early website creation. I watched the rise of search engines, social media, e-commerce, and I’m thrilled to be in an industry that evolves continuously and changes the world with it.
I’ve been a specialist, sales lead, data analyzer and a manager of teams. Whether as a consultant or as a key part of a company’s marketing program, I find a way to make an impact and make the company more successful. Below is a short list of the tools I bring to a challenge.
E-Commerce
The creation, optimization and management of online sales. I’ve worked with small entrepreneurs and billion dollar brands.
Copywriting
Writing is my favourite pastime, and I bring over a decade of marketing insights to build unique, effective copy.
Conversion Optimization
Data is more abundant than ever, and there is tremendous value in understanding data and using it to make business decisions.
Content Strategy
There is a strategy behind great content, and I help companies craft content marketing programs that enhance communications.
Email Marketing
The trusty old email list. I’ve helped start programs from scratch and managed million-subscriber lists for national brands.
Social Media
I build social media strategies, brand personas, etiquette and advertising programs to leverage the strength of social channels.
