I’m not much of a lottery player, in fact, I’m not sure I’ve ever bought myself a ticket, and definitely never bought one online. Still, these are multi-million dollar events that garner huge attention and purchase volume.
I was investigating the website and checkout experience for a lottery brand. There was a reported big drop in conversion in the checkout, even among direct clickthrough to buy call to action campaigns.
Read MoreHeadless commerce is a pretty straight forward concept. Separate your front-end experience from your back-end commerce engine, and now you have the ability to implement changes on either more easily.
Simple enough right? That’s why so many technologies exist as stand alone CMS platforms or payment gateways. This empowers companies to choose the right technology for their business, but also supports change in a more efficient way.
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