I like to fill the walls with printouts of designs. Webpages, emails, ads - both internal and our competition. They’re a good way to make comparisons, stimulate ideas and review work that has been accomplished.
When doing reviews with designers, I get them to point at the wall and tell me which one they feel was a great design. Often the elaborate creations with bright colours get chosen, and yes they are beautiful, but are they great?
As someone once in marketing agency sales, what I had to overcome was not the hesitancy to invest in marketing, but the hesitancy to trust agencies. Everyone had a bad experience being sold something they didn’t fully understand and it failed.
Read MoreThe infamous Business Manger incident, or how we knew when we hit bottom.
Once upon a time when I was working accounts, we had a flurry of quality issues with our ad work. Websites with broken links, brochures with typos, and even a billboard with a big mistake. There was a common knowledge that things weren’t going well, but there wasn’t a sense of accountability.
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