Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be brought to the forefront, but why Starbucks?
I have to question the entire thought process with my top reasons that the program didn’t make sense. Not reasons why it didn’t work, but why would you do it in the first place?
Read MoreI caught the most recent Nestea commercial on TV the other day, and the 15 second product spot perplexed me enough to comment. I’ll provide the link here, but I’ll give a breakdown of how I took it.
A Pretty although somewhat homely girl turns to arms-length guy and says, “Jake, I love you.”
Completely plain and unmemorable male actor replies, “I, uhhh. (undecipherable moaning)”
Read MoreThe recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called into question. It doesn’t give you wings? We all knew that, but it’s complete underperformance compared to the competition is an interesting topic to explore, particularly with the product’s popularity.
Read MoreA little shy and very much conscious of the people around the office, my friend whispered “It looks like a uterus.” He shared in the popular consensus that the new Airbnb logo does in fact resemble certain body parts. Genitals in fact; junk, vagina, whatever your mind leaned towards.
Read More“To you marketers, the greatest burden of your generation will be the Old Spice ads.”
This was proclaimed at a lunch and learn some time ago, with some guy I’ve forgotten, but I will remember his words. The brilliant idea propelling sales and reinvigorating the old man brand into a modern essential of the iconic bro culture was a catastrophe because of its success.
Read MoreBad advertisements. The failure at charisma and transparency; those faked, or at best, sub-par emotional vulnerabilities that trudges into the TV screen to get you to buy out of fear.
Must be a new beauty commercial! Dove is at it again, playing with one of their recent beauty campaigns using fake patches that are supposed to make you pretty. Media blogs pounced like hungry kittens at how the advertisement portrayed women as dumb, I however want to pull out one particular component of the promo.
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